real natural

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Is it truly natural, or just pretending to be?

The Reality Behind “Natural” Cosmetics
In recent years, many cosmetics highlight plant extracts or essential oils as “natural” features. However, the reality often differs from the marketing claims.

Natural ingredients don’t always translate well into commercial products. For example, real handmade strawberry jam is muted brown, soft in texture, mildly sweet, and perishable—yet commercial jams add colorants, gelling agents, sugar, and preservatives to meet consumer expectations. The result: a product with strawberry flavor, but not true “natural strawberry.”

The same applies to skincare:

Many plant extracts have strong odors or deep colors that are difficult to maintain.
Essential oils may lose fragrance after opening.
Natural colors rarely match product appearance - aloe is colorless, apple extract is not pink, marine collagen is not blue. Colorants are often added.
Rare ingredients like soapberry are hard to extract and may be supplemented with other cleaning agents, often undisclosed.

Understanding this gap helps consumers make informed choices and appreciate the balance between natural ingredients and product stability.

without color or scent ?

“Natural” vs. Reality in Cosmetics
Colorless and odorless plant extracts are often achieved through chemical treatments. Fragrance fixatives may be added, sometimes introducing unwanted substances. These steps, done for appearance or marketing, can contradict the product's “natural” claims.

Currently, there are no strict standards for blended plant extracts regarding quality, active ingredients, or toxicity. Many products mix multiple extracts, claim miraculous benefits, and sell at premium prices. Consumers may assume that “more natural ingredients” equals better results, but in reality, some skin issues may arise from these products.

The concept of “natural” is not wrong—but today, it is often used mainly as a marketing term. Truly natural cosmetics without synthetic additives are possible, but difficult to scale commercially, with limited options and quality control challenges.

Ultimately, the future of cosmetics lies in consumer choice. Staying true to your ideals is the key to shaping a truly natural skincare industry.